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Focus Groups are a highly effective method of rapidly gaining insight into how actual buyers perceive your product or product concept.

Well-executed Focus Groups bring together a highly targeted cross section of 10 - 12 potential product users, buyers, decision makers and influencers. In a discussion employing both unaided and aided questioning, critical information is elicited allowing you to understand key market drivers, how your product is perceived by potential buyers and the barriers and opportunities in your sales process.

As a hidden observer, you and your executive, sales, marketing and development teams get an unvarnished view of reactions to your product. Focus Groups provide an unparalleled opportunity to have real, unfiltered feedback from real buyers delivered directly to key members of your staff.

Stratagem provides a complete Focus Group solution, including development of discussion guides, participant recruitment, moderation and data interpretation and reporting. And we work with an extensive network of Focus Group facilities across the country to allow you to get feedback from your potential buyers no matter where they may be located in the country.