One-on-One Interviews offer a rare opportunity to gain extended access to key decision makers.
Typically lasting an hour, such interviews allow for extensive probing and questioning about key issues, the buying process and reactions to your product.
One-on-One's provide you with key insights into the actual decision-making process, including identifying important players, concerns, potential landmines and how best to position your product before potential buyers.
What's more, because the interviews are conducted in professional facilities with two-way viewing capability, you and your team can view the interview as it proceeds, gaining unfiltered insight into their reactions and issues. One-on-One's also give you the ability to pass along new and timely questions to the interviewer during the interview process in order to help you get the most relevant information possible.
This is a powerful method for obtaining relevant,
detailed information about your product and your primary audience. Stratagem
brings years of experience in conducting interviews and providing clients
with relevant, actionable information.