MITIGATE
MARKETING RISK

Focus Groups


One on One Interviews

Competitive Intelligence

Online Surveys

BUILD SUSTAINABLE SALES PIPELINES

DIFFERENTIATE YOUR COMPANY

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The technology analysts say there's a market for your product, but who will actually buy? What are their buying criteria? What additional features or functionality will guarantee or even expand market share? And what do your current customers really think of the product?

If you can't answer these basic questions, then you're engaged in a high-risk marketing venture.

Stratagem can help you mitigate marketing risk. Using a range of proven techniques, we can rapidly gain access to key decision-makers and actual and potential product users.

Within 45 days, in most cases, we can uncover:
  • Demand drivers/business drivers
  • Market needs as identified by users and potential buyers
  • Must-have as well as desired features/functions
  • Buying criteria
  • Direction for positioning
  • Immediate interest in your product